Rosemarie+Perera

 **ADVANCED PORTFOLIO** The title of the trailer: - __//**Servants of Jihad**//__

**Pitch: - what is means to be a Muslim in a post 7/7 world?**

Extra information about the plot is shown below. As you can see in our pitch we choose the title as i-Town, that was our working title for a short period of time since we unable to come up with a very effective title but throughout the project we manage to come up with a suitable one that perfectly link to your title 'The servants of jihad'. It is the life story of a girl called Fatima khan and the message that the trailer gives out is how the media only project Muslims as terrorist after the 7/7 and how the lives of other Muslims got destroyed. The trailer begins off showing footage of the 7/7 bombings in London. The trailer is based on Fatima’s husband (Hussien), who past a way because he was a victim of anti - Islamic attack. (When he was going home from the mosque at late night he was attacked by a white or black gang). This is showing not only the views of Muslims changed within a nation but globally it affected other countries as well.

Fatima gets bullied in school (her working place), for example images of Osama bin laden’s pictures stuck in her classroom, racist and her head scarf being stripped off by one of her pupils. The stress of her husband death and the racist bullying unbearable to handle therefore to get out this miserable world she commit suicide. The body was found by Fatima’s older sister and the head teacher gave her the opportunity to give a presentation at the school assembly that terrorism or terrorist doesn't define Muslims or Islam. As she speak the trailer shows in detail how her husband got attacked in detail and how other innocent Muslims get suffer as well for example :-Being rejected in a job interview for being Muslim.

The speech she deliver at the assembly is 'suicide or taking away innocence's life is especially is forbidden in Islam, there is no support for any terrorist attack in Islamic scripture. Being a good Muslim is respecting the value of human life. In the name of Islam, I condemn all type of terrorism (that is said in an echoing voice since it’s the end, but firstly Fatima first start off expressing her emotion how her brother got killed and during the speech, Fahima’s brother’s attack will be shown in detail).

__**Trailer Analysis**__ My chosen trailer is called ‘MY Name Is Khan’; it is a period film where the trailer shows the life story of a young Muslim man. It demonstrates how hard life is at that time and the many obstacles that occurred after the terrorist attack happened in 9/11. The tragic of 9/11 widens the audience introducing a Bollywood film to other viewers. It shows how the views of the media have changed about Muslim people.

The film introduce to the main character, the famous Bollywood actor Shah Rukh Khan, who plays the part as the Muslim man. The film begins with the use of voice over of the main character summarising and expressing about his journey and the life story in the US along with a tune of classical Bollywood music in the background to paint the picture of the audience even better. The narrative structure of the of the trailer is said in a linearity which is said in a chronological order and it is expressed in such way is because so that the audience are able to connect with the characters feeling and emotions and relate to it from the start. Through composition of the first 32 seconds of the film we are able to see different technical aspects of genre conventions such as; mise-en-scene, cinematography and editing. The trailer begins by giving a bit of inside of its set, by showing a long shot of the Brooklyn Bridge to show the audience that it is set in New York. Throughout the trailer it begins to show other famous land marks and building (i.e. Twin towers) as well. Maybe it is insert in such way for viewers who might not be familiar with certain landmarks therefore by showing more than on so that the viewers are able to identify and assure it is it set in the right location where the actual terrorist attack occured. Then the scene cuts off to tell story how he meets the one of life and process of him following with this beautiful woman. Whereas in-between these shots as audience we are able to recognise that the main male character shown to have autism. It is illustrated through the use of close up where we see a psychological abnormal behavior in the character through his facial expressions and body movements where it draws attention to the audience making them to watch even more feeling sympathy to this character.  Where it then goes on to shows of him living a happy family life ,living in a very multicultural diverse region, where no racism took place and how his life in New York was going in positive path; like he says in the film ‘I finally had my happy life’, having the feeling of happiness knowing he got everything he ever dreamed of. However, it did not last for long after the 9/11 terrorist attack break open world wide and it changed everything the way they media looked at the Muslims race and most many were judged and experience prejudice from their community as well as racial bullying.  The next important scene where the actual storyline begins is after the 9/11 terrorist attack. The day that changed everything and view point of the western culture on the Muslim community. As it is shown in the left hand image showing a high angle shot from the all of the characters back, representing them with the use of phallic symbol of miscellany through holding candles to pass remember all the loved ones who are being lost during the destructive disruption.

It also showed that Mr. Khan's son being racially bullied at school nevertheless its just not his family being affected it also the rest of the world. Through this extreme bullying we see that his son being brutally kicked to death since his surname was Khan. This also affected his family life, where his wife releases all her stress and depression on him just because she married a Muslim man.

To gain his love back from his wife he fights for it by letting the president of United States know that he is not a terrorist. The audience get to know his aim is when the trailer shows a security questioning Mr.Khan about his journey and then says in the dialogue he wanted to visit the president. Through the print screen at the left hand shows the start of his journey which is shown in a long shot, to emphasise he is dedicating and giving up his whole life for this. This is also when the voice-over stops and leaves the audience with suspense to find out what happen next. Whereas to tease the audience little scenes from film are shown the ups and the downs he experienced throughout his journey.

Towards the last 20 seconds for the trailer, it begins to introduce who are starring in the film; which is mainly focused at the main male and the female actor/ actress since these two celebrities are well known within the Asian community also world widely known. It finishes off by highlighting the name of the film in large capital letters and ends with the use of touching dialogue ‘My name is khan and I’m not a terrorist ‘.

The trailer :-

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**__Comparative trailer analysis__**

Shoot on Sight :- media type="youtube" key="T6tU1nXp6fI?rel=0" height="315" width="420"

Four lions :- media type="youtube" key="Ew-SrlQ9tlI?rel=0" height="315" width="560"

Shoot On sight is a film that is about London Police orders and their aim of looking for Muslim terrorist in the London Underground. The pitch was shot after the July 7th 2005 bombing that took in London which also led result on racial profiling. Whereas Four Lions tells the story of a group of British jihadists, who have being aspired to become suicide bombers and joins a terrorist training camp as it shows in the trailer.

However, Shoot on Sight is Crime and Thriller and well known actors and actress are in film as it introduced to the characters using a voiceover at the end but it begins off with a non-linear chronological order; showing emotion, hatred, confused of all Muslims are terrorist. These behavior and psychological emotions are shown through varies cinematography effects. The location is based in London. This can be identified through the British accent, as well as the through the tall Victorian buildings and the London underground stations. Meanwhile, Four lions is opposite of the above genre. Even though it is based on terrorism, it is more comic and the characters tend to act very immature and uneducated. The presentation of trailer is not up high standard since it contains many shaky effects and it seems like a homemade video. It does not use any voice over or named any people associated with the film like Shoot On sight. It seems to be showing all the best bits of the film on the trailer.

Different variety of angles, movements, positions and shots are used mainly in the Shoot On sight film. This is to make it interesting to watch. It contain a lot of close up and medium shot, allowing the audience to the physical movements, characters emotions so that the audience can relate to it and allowing to focus audiences attention on a particular subject and be a part of it. Whereas, Four Lions does not contain a various types of conventions within the composition; it mainly contain two shot and long shot which allows the audience to see the relationship of the two characters as well as their whole body movement. Also the use of language both the films are used vary and as well as the location it is set. Therefore, Shoot on Sight is located in London and the dialogued used is very formal language, through this any international viewer can easily classify that this is British film. In contrast, Four lions is set in Sheffield in a rural area showing the other half of negative side of England.


 *  Film Magazine Analysis **


 * Film magazine cover one :- **




 * Film magazine cover two :- **


 * Film magazine cover three :- **


 * Film Poster Campaign Analysis :- **


 * Poster one :- **



Poster Analysis 2:- Poster analysis 3:-



‘Bend It Like Beckham’ was released in 2002, it is a comedy – drama film set in mainly in the United Kingdom. It is about daughter of orthodox Sikh fight back against her parent’s traditionalism by joining the Germany with a Football team. It seems to be a very inspiring film which relates to all the issues that most young Asian women associate with. It is a British film showing characters from different multicultural backgrounds, an example of British hybrid culture but encased in an all American style of film-making.

The three film poster are well presented in order for the its audience to recognise its genre and giving a sight hint of what is the plot of the film is going to be about, giving away the same effect of a trailer. Through the film posters and its title, the target audience can be identified. It is aimed at sports oriented teenagers, who are also dealing with various teenage issues. This can be said through the use of footballer name mentioned in its title ‘Beckham’, which gives away that it is based on football. Also, with the use of describing words such as ‘hilarious and ‘funny’ written in bold capital font grabs the eye of the audience and can easily assume it’s a comedy.

The technical aspect of conventions for these poster differ; as the three poster's are created in unique style. For instance it can be identified through the use of mise-en-scene and camera angles. Poster one shows that the main character and her assuming her best friend through a close up and the her relatives in the background which might shows the audience which becomes more priority to her, in this case it is football or either it might suggest that even though she is brought up in a very cultural hybrid region she is still attach or follow the cultural morals and traditions. Likewise; the second poster simply suggest two female characters who are obsessed about football and their role model might be the famous David Beckham. This can be identified through the characters the costume that they are football lover from the mid-shot taken but it does not consist large amount of details ; in other way does not give away too much about the film. The producer of this poster did this purposely to ensure for the audience to keep guessing what will happen next or to persuade to come and watch. Whereas, the third poster the main character is not being introduced to us but we view a extreme close up towards the characters body but through the traditional Asian clothes the character is wearing the audience can easily guess that it is about an Asian girl who is love football which is illustrated from the props used i.e:- football trainers. However through her body posture and the way she is holding the football trainers behind her may demonstrate to the audience that it is a secret and she does not want anyone to know about or either it is against social norm within the Asian community for a girl to have a interest in a such masculine sport. Overall; I believe that first and the third poster gives away too much for the viewers and they can easily identify the storyline of the film if not audience may not be convinced to watch it. Therefore through this research it taught me not to give away too much information through mise-en-scene towards my audience if not it may ruin the film for the audience and it is vital to ensure that the right elements are picked to make your advertisement look very attractive and grab attention for the chosen target audience.

= = =  = =  = =  = == =** Audience Research:- (Focus group) **= I carried out a focus group as a form of research in order to find out what sort of conventions are expected in a trailer. In this research it contained approximately 20 participants between the age range of 17-19. The most important parts of the trailer mainly trend to be the middle and the end of the film, which interest the audience the most. This is because most of the time in the middle scene the best bits of the film are shown and the audience begins to sense the atmosphere of the film and construct further understanding of it. Therefore, this means its the scene that create climax and suspense in the film. However, giving away too much in the trailer means that the audience will be disappointed then the actual film is viewed. Likewise, the end of the film is very vital as well and it must be a scene that appeal the most to the audience since this would be the scene that they will recall when they reflect back on the trailer. So, trailers usually consist twisted plot or a rhetorical scene; which make the audience curious and persuade them to watch the film.
 * What are the most important parts of a trailer? **

Voice – over are not expected to be heard in all types of genres, its mainly tend to be in genres such as police, fantasy and horror films. This is to create the atmosphere and enable the audience to understand the summary of the film within few minutes in the trailer. Voice-overs are often found in American trailers rather than British trailers; this is to grab the audiences attention and create interest to them. This technique is very effective when insert in a trailer so that the audience would not lose force or confuse themselves.
 * Do you expect to hear a voice-over in a trailer? If yes why? **

The soundtrack for the trailer is very valuable because this is what promote the film. The soundtrack used in the film trailer creates a picture even though action and dialogue might be the key elements in the trailer, it helps us to visualize the scene. Therefore the it is vital to chose a effective track. So, the music used can synchronizing with a montage of shots used building up to the climax.
 * How important is music to a trailer? **

Most films that consist well known actors and actress tend to mention the name of the cast/crew. The mainly reason behind this is to attract a certain group of target audience or either to promote the actors and actress. For example; when the Avatar film was released most of people were very excited and looking forward to watch it because it was directed by the well known director James Cameron the produce of Titanic, one of the greatest top selling film that was made. Like this, using crew/ cast name it a key tool to market the film. Whereas, some may argue its not the same case all the time because the technical aspects used such as i.e :-cinematography may help promote the film.
 * How important are names of cast/crew in a trailer? **

Should a trailer be done in a linear or non-linear way? By producing the trailer in non-linear way will creates it audience very curious wanting to find out more and persuade them to watch it. This is very helpful tool to enlarge the films fan base. On the other hand, it can be a disadvantage too since the audience may not understand when the summary storyline is not presented in a chronological order and may prefer linear productions. Therefore, this will guide the audience and keep them in force without confusing them by helping them to understand the plot of the film.

The music we expect to hear in Urban Drama films are up-beat since it correlates with the theme and mood of the film. This type of music genre enable to promote the film as well as paint a picture for the scene.
 * What music is expected in an Urban Drama? **

Generally in British Dramas the parochial community is presented well presented. It is normally linked to Asian crowded regions such as Leicester and Bradford. Therefore the parochial communities within British Asian dramas are usually area specific to certain regions and do not always represent the British Asian community perfectly.
 * Within British Asian Dramas, do you expect to find parochial communities? **

What are the different conventions in an independent and mainstream film? Mainstream film are that are being produced by the major entertainment studios or companies which are owned by internationally. On the other hand, independent film is produced through the funding from the one of the big four film organisations for instance Song BMG. The main difference between the two is that the mainstream film consist more publicity and independent films have more control and freedom.

• Magazine • Trailer • Poster The above three elements needs to link to each other in such key elements such as colour schemes, names and the layout etc. This reason for this is because so that the audience can easily recognise it and creates a sense of awareness about the film.
 * Is it important to have identical elements in the following? **

What dialogue is heard in a trailer? The dialogue used usually correlates with the plot of the film; which helps the audience to understand the storyline much better and create more interest to it. It also wider attentiveness of the genre as well.


 * Photo ideas for the magazine cover:- **

During this stage before taking my photography I planned what sort of angle shots that I will be using so that I am very clear of what I am doing and it is also less time consuming. Also through web research on analyzing various magazine covers I found out that it is vital for the model to be looking directly at the camera in a magazine front cover to grab the audiences attention and make it look as if they model is having eye contact with the reader.

The first photograph shows a mid-shot of the model who plays the main role in the story, the model is placed where she is directly looking at the camera to create eye contact with the reader. Similarly, the second image shows the model looking over her shoulder at the camera with a confused and a sorrowful manner. I only decided to use the main character for the front cover since at the end the story is mainly focused at her.


 * Photo Ideas for the Poster **



The above images illustrate a montage of photographs that I will be using in during the production of my poster. Each photograph that is being taken links to the trailer, in other words every image got a meaning behind it.

**Drafts for the magazine front cover:-** Before start editing the photos I created a magazine draft and planned the placements, forms and convention's that typically consist on a film magazine cover. Through the previous researches in analyzing covers I was enable to enhance my knowledge further and apply it into my creativity by using the images that I selected for the front cover. The drafts are shown below:- Draft one Draft two



**Drafting for the poster ;**


 * Research :- Fonts **


 * Evidence/ Post- Production **


 * Drafts for the 'Film magazine' that I have created are shown below:-**


 * __ THE FINAL COVER :- __**



Through drafting, it allowed to widen my knowledge in the software used (Photoshop) to make it look realistic as a real media context. In this section I will be explaining why I used such forms and conventions to the layout of the film magazine regardless to my genre.


 * __PHOTOGRAPHY :-__** After experimenting with this chosen picture in the final cover, I decided it is the most suitable one to be used comparing to the other images that I took. The reason for this is because the model in the cover is directing looking at the camera joining her hands together, looking at the background image and the main image we can identify that has being huge disruption through the symbolism of fire in the background merged image. The use of mid- shot illustrates that the model directly looking at the audience giving the sense towards the audience that the model is making eye contact with them seeking for help. Also this image is ideal as it conforms to the rule of 3rd, as the image is centered in the middle of the magazine cover.


 * __MODEL :-__** The model in the image represent the main character in the trailer, the reason why I used the main character to the front magazine cover is for the audience to introduce and identify the character in the film.


 * __LAYOUT :-__**The layout structure of the magazine contains the general aspects it needs to fulfill the real media contexts. It contain the sell lines where it gives a little summary of what the issue of this month is going to be based on and vital information on film festival that are happening. The sell lines are only located in the left hand cover of the page; this placement is done purposely with a reason behind to it which is in stores magazines are placed on the shelf in a vertically pile therefore all the sell lines can be seen for the consumers easily and since Its placed on the left it will give a small preview what sort of information it consist for the reader. This was the main reason why I made the sell lines font colours a bold white, to stand out from its disturbing background and to grab the reader’s attention. Also, semi transparent stripe of a darker shade is used behind the text to make it look prominent and the important text in the sell lines are written in big bold capital letters to standout from the image so that the readers are able to read it with ease.Furthermore, it contains a bar code and a organisation that sponsor the magazine similar to real media context.


 * __MAST HEAD :-__** The masthead is written in big capital white writing on the top of the page, it is located in such way is because its not well known in the market therefore it is important to for it to be enlarged to create awareness and a long with the masthead I have an insert slogan.

__** Evidence / Post-Production of editing the magazine cover / poster **__

Below print screens shows evidence of my own production; showing some stages of the process.



The poster below shows a draft that I created.
 * __ DRAFTING :- POSTERS __**

The above poster demonstrates a drafting that I did as an experiment, as you can see it does not demonstrates the general conforms and conventions that we expect to see on poster. This can be identified through the placements of the film title and the credits, I wanted to be unique and subvert from the typical convention but I realize it does not look real comparing to the real media context since the audience has already build an expectation for the layout of the poster. Also, the image looks like a clip from the film and it really does not sell anything as the image lack in persuasive elements. Therefore the overall production looks very unappealing.

**THE FINAL FILM POSTER** The above image shows the chosen film poster for our film, a lot of research has be done in order to ensure that the general forms and conventions are followed regardless of the genre.

The poster acts as a synopsis giving ideology of the film through the use of visual images used. For instance this could be told through the position of the each character and there importance. The Muslim Asian woman is placed first then the other two male characters are behind her, this may connotes that she is a very powerful, post feminist leading character in the film. This also could be told through the camera angle of the image, which is taken from a high angle medium shot where we can see clearly her facial expressions which may illustrate an atmosphere of strangeness. With the use of the Pakistan flag and the title of the film, the audience are able to identify that this is based on a urban Islamic attack.

The masthead is written in big capital letters and it is located in the middle of the poster. The font used for it is very unique which I found through research via search engines regardless of various font types. I kept the font type very simple so it will be easy for the reader and won't lead to any confusion. The reason why I chose white for the font colour is because its a very light, neutral colour that stands out very well from its background. This means it will grab the audiences attention.

Mise-en-scene played a major role through the use of costume, the audience can easily assume that this is based on urban drama and be able to identify, who the protagonist and antagonist of the film without giving away too much information. In addition the colour of costume played vital role where we deiced to use a red hoody for the antagonist which suggest aggression and ruthless likewise for the protagonist we used a black and white headscarf which symbolize the good and the dark side in her.

I added persuasive language through use of tag lines, reviews and credits to persuade the people to go and watch the film. In the poster I have introduced the three main characters in the film, so that my audience are aware of each character and through their positioning and the use of costume they will be able to identify who the protagonist and antagonist is therefore it is important to correctly represent the genre of the trailer to attract the right audience.

The print screens below shows few of the print screens I took during my post production of the film magazine.
 * __ EVIDENCE OF EDITING THE FILM POSTER __**

** FILM TRAILER PRODUCTION ** As a group, we created a storyboard in which we discussed what shots and angles will be in each scene. Through our filming period we did not always stick to the storyboard as other great ideas were put in to the production but it was very useful since it act as a guide on what to do next and enabled us to divide to film each scene.
 * THE STORYBOARD:- **

**EVIDENCE OF FILMING** **Theses images below shows evidence of how I took on my role as the director; by directing the actors and the cameramen.**

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 * GROUP EVALUATION **

EDITED GROUP EVALUATION FINAL

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