Gregory+Horsford+Shillingford

__//**A2 Advanced Portfolio Media Coursework**//__ //**Research and planning**//

Analysing A Film Trailer

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Kidulthood The trailer beings with 4 different flashes of scenes at a very fast pace this could connote that there is more than one plot to go with the film it could all so be a very good way of catching the audience attention as the fast pace would draw the audience’s attention. the skips to a bit of scenery of a city most likely to be London as the buildings aren’t skyscrapers in new York also the sun is rising which establishes the start of a new day or even that the whole film is represented in one day, the clouds could be trying to connoting the sense of foreboding and that the day could be filled with a lot of violence drama and tension.

Then the trailer pace slows down and shows off two characters with hoods on this could be trying to tell us that the main story reply’s with them and the two characters could be are protagonist and antagonist that must duel at the end but it isn’t giving anything anyway. Screaming is then played with a man swinging a bat and his face isn’t shown producing fear within the audience and terror as the screaming is played. Then the trailer shows a random selection of shots the montage editing style may have been used as a selling point to make the audience guess and wonder that the story is behind the smoke and the mirrors but is could also be reinforcing the chaos and maniac of the urban maddest within a teenagers life.

The reoccurring themes within the trailer seem to be drugs sex and violence. There isn’t a use of voiceover because the story is unclear from the trailer and general this is used in American trailers and not uk films also there may not have been the use of voiceover due to the trailer is selling itself and telling the story though the fast clips being played to make the audience guess. the film isn’t associated with any names or directors as the actors are not established well enough within the film industry and this urban drama was the first of its kind which is it unique selling point. The music played or chosen is grime which conforms to this genre type as it a youth genre and it well known with teenagers of a working class background and attracts the target audience.

Grime is fast upbeat tempo music and also goes with fast pace editing of the trailer the go back to the idea of chaos. There isn’t a use of ducking when the dialogue comes into play it seems that the music is louder than the dialogue this could be meant so the audience pays closer attention the trailer or that the dialogue isn’t necessary for the audience to get the stories.

Most shots used where three shots of the same three characters this could be to establish brotherhood or a sense of unity among them. Most two shot where used to compare and contrast a character alongside another character normally used when conflicted happened. the trailer is shot in London and has a dark gloomy tinning making everything seem dark and cold this effect is used for the audience to make them feel like the characters are alone and isolated with their problems due to their problems.

The phrase 'what are you gonna do' comes up in a series of three's in a row from three different actors this could mean to create a sense of fear and isolation for the audience and also an unknowing interest to know do they solve their problems, it all so could mean that again the is more than one problem thus leading to more than one plot and again establishing chaos to the trailer and building to a climax.

FILM COMPARISON...



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The two films I have chosen are of the same genre under urban drama but focus on to different demographics of the working class. Adulthood is an urban drama that is purely focused on the black community and shows a side of London like that the audience is not used to and enforces social realism rather the four lions is a Asian urban drama that focuses the struggles of being a Muslim within Britain and again shows a side of Muslim society in Britain that the audience is not used to recognising making it another social realist film.

Adulthood starts of at a very slow pace for the first ten seconds this may be due to that it is synchronised with the music and the very low violins help build up the tension of the trailer the app up the drama to the drop point of the music, the transitions fade from black to the same woman in the same scene to establish a feeling of mystery. Other the other Hand four lions doesn’t start with any music and the camera quality seems low like it was almost a homemade video being produces the cuts to black screen that shows the studio makers on the film.at this time the music has come in and it’s a Asian piece of music with a bright melody making the film seem like a comedy rather than a serious drama. Unlike adulthood whereas after the drop of the music there is a lot of fast cuts either beginning or ending in violence.

Whereas the four lions trailer has much longer cut from transitions as it seems that the director is trying to tell more of the story of Muslim terrorist but it has a jokey feel to the end of each cut trying to make light of the stereotype of Muslim terrorists yet the ending of some scenes end with some violence like a gun being fired and explosions, and still conforms to a urban drama do the violence.

The cinematography in this trailer shows a number of shot mainly mid-shots and long shots to display the setting the film seems to be set not in the typical slums of London and doesn’t show of the ghetto urban life of a normal urban drama but rather shows of the Asian lifestyle in this country and in Pakistan. There is a only 1 person associated with this which is Chris Morris which could mean he is a big director or is a director that only does Asian urban dramas.

Adulthood uses a freeze frame with a caption with is telling the story of with a special effect unlike four lions which has straight cuts to the next scene. The cinematography in this trailer shows numerous amount of face paced shots. The shots are mostly mid shot’s; however the start of the trailer shows an establishing shot of London to quickly introduce the audience to the setting. Furthermore there is great use of low angle - high angle shots to amplify status and power and also close up of the protagonist face showing him in tears with quotation 'nowhere to run' makes the audience empathetic of him.

**MAGAZINE ANALYSIS...**

‍**Film Magazine Analysis & Comparison**

GENRE RESEARCH







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Audience research

//__Introduction __// For part of my audience research i took part within a focus group wit my media class, we came up with several questions of what trailers have and do not have which helped and enabled me to connect and react upon the audience feedback to help me establish whether i want to conform or subvert to the stereotypes of my film genre (Urban Drama), and allowed me produce a better trailer for my audience.

**What are the most important parts of a trailer?** It is usually the middle and the end of the trailer that sells and appeals to the audience the most, this is because they consist of action scenes and can also include a twist to the plot that builds the climax and suspension of the film. The middle can also further the understanding of the plot and create a dramatic climax. Furthermore the ending can include a spoiler, which is often inevitable can appeal to the audience by building context of the film.

**Do you expect to hear a voice over in a trailer? If yes why?** A voice over is likely to be expected in a police, fantasy or horror films as it is used to set up the premise of the movie and can be a useful tool to provide explanation of the plot where necessary. It could also be used as clichés for satirical effect.

**How important is music to a trailer?** The music can be used as a tool that helps set the mood and tone of the trailer. It can help create atmosphere and synchronize with the montage of shots to build the climax of the trailer. The composing and compiling of soundtracks can help accentuate a film’s appeal and therefore sell the film.

**How important are names of cast/crew in a trailer?** The names of cast and crew can in some ways help benefit the trailer of the film; it can promote and advertise the film by using well-known actors/actresses as a tool to appeal to the audience. It can also promote the actors/actresses, making them more known to the audience and help attract the targeted audience. However it can be argued that the names shown in a trailer have no striking effect to the appeal of audience, as the technical aspects used in the trailer will help advertise the film more.

**Should a trailer be done in a linear or non-linear way?** On one hand if a trailer was presented through a non-linear view this could possibly intensify the effectiveness of the film and not clearly give away the most important parts of the film. However, a linear trailer can help build climax to time and could also help the understanding of the plot.

**What music is expected in an Urban Drama?** In an Urban Drama the music is generally more up-beat as it correlates with the theme and mood of the film. The up-beat music usually synchronizes with the shots to create a sense of urban culture which helps promote the film.

**Within British Asian Dramas, do you expect to find parochial communities?** Only within some British Asian dramas is it expected to find a well represented parochial community. We generally find these representations of a parochial community that are linked to specific areas i.e. Leicester or Bradford. Therefore the parochial communities within British Asian dramas are usually area specific and do not necessarily represent the British Asian community correctly.

**What are the different conventions in an independent and mainstream film?** An independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. A mainstream film is a commercial film that is made by major entertainment studios or companies that are owned by international media conglomerates. The difference is usually between the actors, the funding, marketing and the money provided. Independent films have more freedom and mainstream films have more publicity.

**Is it important to have identical elements in the following?** With all, the identical elements do need to correlate with each other, there needs to be a constant repetition between elements such as the color schemes, names etc. This creates a sense of awareness about the film, therefore making it more recognizable and making the audience more aware of the film. The design & layout and font also play an important role in creating the consistency between the magazines, posters and trailer.
 * ** Magazine **
 * ** Trailer **
 * ** Poster **

**What dialogue is heard in a trailer?** The dialogue usually correlates with the plot of the film; this alongside the voice-over helps the understanding of the story. The dialogue can also help build suspense and tension usually with one-liners which can appeal to the audience more. The dialogue additionally creates a wider awareness of the genre, making a clear statement about the films themes and plot.

<span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;">FILM RESEARCH QUESTIONNAIRE

<span style="color: #134dd8; font-family: Impact,Charcoal,sans-serif; font-size: 50px;"> <span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 13px;">







<span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;"> <span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;"> <span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;"> <span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;"> <span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;"> <span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;"> <span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;">QUESTIONNAIRE RESULTS

i have collected all result of my questionnaire and analysed the different responses from the audience that completed the survey.With the audiences tastes, views and opinions taken into consideration I can produce a film trailer and poster that they should like as they are the majority 1) As a majority of the persons that took part in the questionnaire stated regularly they was a good source of feedback to make my trailer great.

2) As from the result it shows that 17 out 25 regularly pay attention to the trailers its showed that advertisement for a film is greatly effective as it receives positive response from the audience

3) As like the second question in my questionnaire the reflects on the trailer and how the audience reacts to the trailers as all of the 25 people asked replied with a yes this showed that the first  point and tells the audience what is being released, and as a result of watching the trailer they make a decision  whether to watch the film or not.

4) As this question received a majority of a yes it seems that the group of audience would be great to receive feedback about urban dramas and what they liked about them.

5) as the majority was action is seems that this audience likes to go the cinema to be Entertained which as a result means that i would have to make my trailer full of action to catch  there attention.

6) As the audience response was the trailer in full effect showed that editing of the trailer would have to show of the films greatest parts even tho having a well know actor or actress  would boost the effective response to the trailer aswell.

7) As the internet is a growing tread along side youtube is seems that more and more films are been watched online this maybe of been due to the young demographic that had taken  part in the questionnaire.

<span style="color: #0031ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 220%; text-align: center;">PRODUCTION STAGE

<span style="color: #0031ff; display: block; font-family: 'Lucida Console',Monaco,monospace; font-size: 160%; text-align: center;">title of film servant of jihad



<span style="color: #0031ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 220%; text-align: center;">PENCIL SKETCHES MAGAZINE







<span style="color: #0031ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 220%; text-align: center;">PENCIL SKETCHES POSTER





<span style="color: #0031ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 220%; text-align: center;">MAGAZINE PICTURES

<span style="font-family: 'Times New Roman',Times,serif;">Before taking photos for my magazine <span style="font-family: 'Times New Roman',Times,serif;"> i planned on using more mid shot of the models in which my pencil sketches shown above: <span style="font-family: 'Times New Roman',Times,serif;">(Magazine idea 1): i liked the two shot of the two characters <span style="font-family: 'Times New Roman',Times,serif;">but i felt like in the post production stage I <span style="font-family: 'Times New Roman',Times,serif;">could develop it any further for a magazine <span style="font-family: 'Times New Roman',Times,serif;">cover (Magazine cover idea 2 and 3) The main characters is looking straight onto the camera which makes the poster more strong and effective as she looks straight at you

<span style="color: #0031ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 220%; text-align: center;">POSTER PICTURES

<span style="font-family: 'Times New Roman',Times,serif; font-size: 90%;">Before taking pictures for my poster <span style="font-family: 'Times New Roman',Times,serif; font-size: 90%;">I had the idea of three shots and two shots <span style="font-family: 'Times New Roman',Times,serif; font-size: 90%;"> to display all of the cast and the diversity between them:

(Poster idea 1): I like this image as it was a three shot and shows all of the main characters and portraits them in a serious manner and tone and could making this picture very effecting in post production as it has a lot of place for me to place titles and effect upon the image, The main character is looking straight onto the camera which makes the poster more strong and effective as she looks straight at you. The fact that the antagonist is behind the other to lead characters shows that there maybe for boding within the shot.

(Poster idea 2): the fact that the female lead within this image is displayed at the back could connote that she is subveriant or the split or the bridge between the three characters.



(poster idea 3):this shows the character positions side by next to each other and shows that they have a relationship and could be used for a character bio poster.

(Poster idea 4):I didn't want to use this shot as one of the characters in the background wasn't in focus wasn't in focus. (Poster idea 5):I didn't used this shot as not all the characters were not looking at the camera even tho there was great ambient lighting and the miss en scene was great as the use of the trees and leaves went to our advantage.

<span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;">MAGAZINE FRONT DRAFTS

<span style="color: #134dd8; font-family: Impact,Charcoal,sans-serif; font-size: 50px;"><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">



<span style="color: #0031ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 240%; text-align: center;">Magazine draft process



1) I had chosen my image for my magazine and chose to unedit it due to the fact i didn't think i needed to.   I placed my Masthead at the top on the magazine as this conformed to the style of all magazines and all so the edition and issue number

2) then In added in the sell line to attract film fans attention and also the slogan   3) Then finally the price barcode and final sell line to compete the magazine.

<span style="color: #0031ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 240%; text-align: center;">MAGAZINE DESIGN 1

<span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">**//__Analysis of Magazine__//**

**//<span style="font-family: 'Times New Roman',Times,serif;">Reason to why i didn't pic this design as someone else in my group used an image very similar and also even tho the font is matching the model is was vert hard to read as a magazine. //**

<span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 220%; text-align: left;">MAGAZINE DESIGN 2

__//**<span style="display: block; font-family: 'Times New Roman',Times,serif; text-align: center;">Analysis of Design **//__ //**<span style="display: block; font-family: 'Times New Roman',Times,serif; text-align: center;">Reason to why i didn't chose this as my final magazine cover is that the magazine didn't feel as clean and i felt that there was a lot ore space could of used to make it seem more like a magazine. **//

<span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 180%; text-align: center;">DRAFTING FOR MAGAZINE FRONT COVER 3

1) I had chosen my image for my magazine and chose to unedit it due to the fact i didn't think i needed to. I placed my Masthead at the top on the magazine as this conformed to the style of all magazines and all so the edition and issue number
 * 1)  2) Then In added in the sell line to attract film fans attention and also the slogan

3) Then finally the price barcode and final sell line to compete the magazine. <span style="color: #0004ff; font-family: Impact,Charcoal,sans-serif; font-size: 180%;">Magazine design 3



<span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;">DRAFTING FOR FINAL MAGAZINE

1) I had chosen my image for my magazine and chose to unedit it due to the fact i didn't think i needed to. I placed my Masthead at the top on the magazine as this conformed to the style of all magazines and all so the edition and issue number
 * 1)  2)then In added in the sell line to attract film fans attention and also the slogan

3) Then finally the price barcode and final sell line to compete the magazine. and a bubble zoo the audience would be draw to it and swap around of sell line to see how different it made the magazine. <span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;">FINAL FRONT COVER

<span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">//**__Conclusion Of Magazine__**// <span style="display: block; font-family: 'Times New Roman',Times,serif; text-align: center;"> //**This image isn't stretch its just how its come up on the wikispace blog**// <span style="display: block; font-family: 'Times New Roman',Times,serif; text-align: center;"> //**I chose this magazine front cover as i felt it engaged the audience and allowed me to use as less sell lines as best which was what i was going for.**// <span style="color: #134dd8; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 50px; text-align: center;"> POSTER DRAFTS



<span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;"> <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;">Drafting Process For Poster Design 1



1) Firstly I selected my image and placed it in photoshop and use the select tool to take out most of the bricks to place and images behind it.



2) I place a picture of rid wan behind the 1st image so it looked liked a graphic on the wall.

3) Then I placed a picture of me behind the main image so that it looked that both the characters had double identity ma make it look more gritty and would conform the the likes of an urban drama ,and to show the to sides of the story and the polar opposites of the characters.

4) Then I used the gradient tool after using the colour select to match the gradient with the colour of the bricks to create a dark and atmospheric mood and i all so used this to full out any white parts remaining. 5) finally I used a filter on all of the lower layers under my main poster image To create a more of a spray poster effect to separate the images from the main. This effect made the poster seem more urban as this effect would be a display of urban art in youth culture. 6) final step I placed all my titles in to make it seem like a real film poster.

<span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;">POSTER DESIGN 1

__//**Analysis of design 1**//__ //**Reasons for why I didn't choose this poster was mainly due to the fact that i didn't have all the lead characters within the poster and could find the room to place her and the asian boy character wast of the right pose to sell the poster as a film, also i for the poster I wasn't supposed to use newspaper ratings.**//

<span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;">Drafting Process For Poster Design 2

1) As like before I selected my image and placed it in photoshop and use the select tool to take out most of the bricks to place and images behind it.  2) then i cropped and image of myself and place the image of the middle of the two asian characters ,and slightly higher to establish that was a antagonist within the film.

3) I place a picture of the one of the cast members displaying pain and terror behind the main image to connote that it was like a preview to the film to appeal to the audience 4) I did the same as step 3 but using a different picture to display binary opposites with in the film.

5) finally i place a greyscale filter affect on the lower layer images to display a flashback or a troubled past. 6) finally I placed my titles in to position <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 180%; text-align: center;">POSTER DESIGN 2



<span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 30px; line-height: 19px; text-align: center;">Drafting Process For Design 3



\ 1) Firstly I selected my image and placed it in photoshop and use the select tool to take out most of the bricks to place and images behind it, and used the gradient tool to create the dark background  2) I placed a picture of the two asian characters, Behind the 1st image so it looked it s showing a preview of the film or a flashback. 3) Then I placed a picture other image of the characters all together in a violence scene to display binary opposites in there society of western and asian culture and used a f colour filter to cause the saturation of red to deep to emphasis on the violence. 5) finally I used a filter on all of the lower layers under my main poster image To create a more of flash back effect to separate the images from the main. This effect made the poster seem more urban an violence to the audience that this might be a gritty film. 6) final step I placed all my titles in to make it seem like a real film poster. <span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 310%; text-align: center;">FINAL POSTER DESIGN



<span style="color: #0004ff; display: block; font-family: Impact,Charcoal,sans-serif; font-size: 210%; text-align: center;">STORYBOARDS



<span style="color: #0004ff; font-family: Impact,Charcoal,sans-serif; font-size: 200%;">THE CAST OF SERVANTS OF JIHAD <span style="color: #ff0000; font-family: Impact,Charcoal,sans-serif; font-size: 200%;">//__THREE MAIN CHARACTERS__//



<span style="color: #0004ff; font-family: Impact,Charcoal,sans-serif; font-size: 180%;">SERVANTS OF JIHAD //<span style="color: #ff0000; font-family: Impact,Charcoal,sans-serif; font-size: 120%;">OFFICIAL TRAILER // media type="youtube" key="_mWQbHTga4E" width="425" height="350" align="center"

<span style="color: #0004ff; font-family: Impact,Charcoal,sans-serif; font-size: 190%;">EVALUTION Draft

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<span style="color: #0004ff; font-family: Impact,Charcoal,sans-serif; font-size: 350%;">Edited Group Evaluation Final media type="youtube" key="WG5v9elQPIY" width="425" height="350" align="center"

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