Elizabeth+Sangobiyi

//__**ADVANCED PORTFOLIO**__// = = = = =**Film Trailer Analysis** = [] **//__Analysing a Film Trailer__//**

//The trailer summarises the storyline of the 7 deadly sins being used through murder to create a ‘masterpiece’, although the most important thing is not revealed – How? This technique is done to create a greater interest in the audience to want to watch the film. The key characters are introduced being extremely active during the trailer and going through / explaining the summary of the story creating a relationship with both them and the audience as the viewer will be already familiarised with the characters when watching the film. The only thing related to the ending is what is said in the voice over which is -“this is not going to have a happy ending”. This highlights the fact that even though it may seem like a normal crime film, the ending will not be of the norm and in fact the story will not be one of success for the protagonist.//

//The choice of shots are mostly close ups and fast paced. I would say that this is to emphasise certain things within the story for example, the drawing of the suspected killer, to allow the viewer to create an image of the perpetrator. Also close ups are used to show importance of characters. The reason I would say that the shots are edited in a fast paced motion is to excite the audience and to make it understood that the story is in fact fast paced.//

//The use of music (non diagetic) is used softly at the beginning of the trailer to create a sense of mystery and is made clearer later on. The music used is fast and hard-hitting to set the rapidity correlating to shots, this is a technique used mostly throughout the trailer. This also helps understand the pace of the film and that the genre is one with full packed action.//

//There is a voiceover used but it is rare because dialogue is mainly used to narrate the story and inform of the actors. The voiceover can be seen as an ominous character who does not want to give away too much information to the viewer, hence the rarity of speech.//

//Dialogue from both main characters dominate the trailer, this creates an automatic relationship between the viewer and the characters because it is clear that they are important personalities in the film. One character can be seen as the informer, explaining the background knowledge to the story. Other dialogue used in the trailer does not explain other things occuring for example when “you might want to take a look at this” is said you see a character about to watch something increasing the audiences’ interest to want to know what he is watching.//

//The mise en scene of the trailer shows that it will be a city based film because of certain shots – the helicopter and the location in which he is sliding down the side of the house. Costume used shows that the detectives are formal and professional but also have a laid back side due to the stress of the case. This can be seen in two instances – one in which the black male is explaining the deadly sins and his sleeves are unbuttoned and rough and the others sleeves are the same when looking at information, also without his blazer and looking quite messy when looking at the video. The use of the colour red is used throughout the trailer, also the use of the colour blue on the fingerprint shot could connote the used of forensics in the film and the use of orange in the room light and the mapping of the murders creates the sense of hope, finding and enlightenment.//

//The two main characters – Brad Pitt & Morgan Freeman are introduced near to the end of the trailer and this is to boost the reputation of the film as they are well known actors.//

//I think the target audience is most likely to males of the age 18+ because they can be seen to be highly identified with the protagonist.//

//The USP of this film is the genre and concept of police detectives looking for a serial killer because is the era released, it was rare for a film like this to be released therefore the public would have been extremely interested in seeing something different.// =**Film Trailer Comparison** =

=**Film Magazine Analysis & Comparison** = == = = = = =**Film Poster Analysis** =

= = = = = = = = = **Film Promo Pitch ** = = = = = ==

= = =**Genre Research** =





= =  =Questionnaire =  

=Group Discussion =

//**I used a group discussion as a form of research as I felt it would be an effective way to receive elaborated answers from others in comparison to the questionnaires I took out previously. There were approximately 20 participants in the group of the ages 17-19. Questions asked were based on trailers and prior to the discussion participants viewed numerous trailers of various genres making answers more reliable.**//

**What are the most important parts of a trailer?**

//The **middle** and the **end sells** the film to the audience the **most** because they are more likely to include **action scenes, informative scenes** (of the main story) and possible the common **'twist' the the plot**, this helps to **increase suspense** and **prolonged interest** in the film.//

**Do you expect to hear a voice over in a trailer? If yes why?**

In **British films** it is **not** a common convention for voice overs to be used. This most likely **helpful to distinguish** where is is from. The use of voice over is mostly used to **glamorize** a film, mostly used in **horrors, actions and sometimes romance**, they create all kinds of **effects: satire, cliche, informative**.
 * Yes** and **No**. The use of voice overs has somewhat become a **convention**.

**How important is music to a trailer?**

The music is a **very** important part of a trailer and is used in **99.99% of films**. It used to help set the **mood** and **tone** of the film as a whole. **Synchronizing** with the **montage of shots** in the trailer, it **helps tell the story** and **build the climax** if need be. Also, the composing and compiling of **soundtracks** can help **accentuate a film’s appeal** and therefore **sell the film**.

**How important are names of cast/crew in a trailer?**

**The names of cast and crew** can in some ways help **benefit** the trailer of the film; it can **promote** and **advertise** the film by using well-known actors/actresses as a tool to appeal to the audience. It can also promote the actors/actresses, making them more known to the audience and help **attract the targeted audience**. However it **can be argued** that the names shown in a trailer have no striking effect to the appeal of audience, as the **technical aspects used in the trailer will help advertise the film more.**

**Should a trailer be done in a linear or non-linear way?**

On one hand if a trailer was presented through a **non-linear** view this could possibly **intensify the effectiveness** of the film and not clearly give away the most important parts of the film. However, a **linear** trailer can help **build climax** to time and could also help the **understanding** of the plot.

**What is expected in a Police Crime genre trailer?**

The **music** is generally more **up beat** as it correlates with the **theme and mood** of the film and the up-beat music usually **synchronises with the shots** to create a sense of **fast pace**. **Loud sounds** are also expected as because they are generally **set in cities**. In addition to establishing the settings of the films, viewers are definitely expected to be **introduced to the main characters**, if not the antagonist then the **crimes** that are being committed, most importantly, this **clarifies the genre** for watchers.

**What are the different conventions in an independent and mainstream film?**

An **independent film** is a **professional** film production resulting in a feature film that is produced mostly or completely **outside of the major film studio system**. A **mainstream film** is a **commercial** film that is made by **major entertainment studios or companies** that are owned by **international media conglomerates**. The **difference** is usually between the **actors**, the **funding** and **marketing**. Independent films have more freedom and mainstream films have more publicity.

**What dialogue is heard in a trailer?**

The dialogue usually **correlates with the plot** of the film; this alongside the voiceover helps the **understanding of the story**. The dialogue can also help **build suspense and tension** usually with **one-liners** which can appeal to the audience more. The dialogue additionally creates a **wider awareness of the genre**, making a clear statement about the films themes and plot. **Is it important to have identical elements in the following?** With all, the identical elements do need to correlate with each other, there needs to be a constant repetition between elements such as the **colour schemes**, names etc. This creates a **sense of awareness** about the film, therefore making it more **recognisable** and making the audience more aware of the film. The **design & layout** and font also play an important role in creating the **consistency between the magazines, posters and trailer.**
 * **Magazine**
 * **Trailer**
 * **Poster**

// **In conclusion, I have discovered from the discussion that though viewing film trailers there are many similar conventions hence the slightly summarised answers in comparison to my groups numbers, this is as I found more that one person agreeing with another. In my opinion, a trailer should be treated as a condensed version of a film as it is crucial in informing as well as interesting the viewer which will lead to them watching or dismissing the film. Also, people look for consistency in all of the poster, trailer and magazine as they are comfortable with things they can familiarise themselves with. I can see how this research method will help contribute to my final product because I will be able to input some of these ideas ensuring that my product is as professional as possible. People tend to grow fond of what they are used to seeing, being a student I must be able to conform and complete my works to a standard of being able to merge with mainstream media.** //

=Magazine - "Diegesis" =



=Poster - Trail "It always leads you somewhere" = 

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=<span style="color: #ff0000; font-family: 'Arial Black',Gadget,sans-serif; font-size: 27px;">Main Task Film Trailer =

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=<span style="color: #ff0000; font-family: 'Arial Black',Gadget,sans-serif; font-size: 27px; line-height: 40px;">Final Trailer - Trail = <object width="1280" height="720" src="http://www.youtube.com/embed/rXfd-YkZPEo" frameborder="0" allowfullscreen> = = =<span style="color: #ff0000; font-family: 'Arial Black',Gadget,sans-serif; font-size: 27px; line-height: 40px;">Evaluation - Trail = <object width="640" height="360" src="http://www.youtube.com/embed/tOBOrEBjoUM" frameborder="0" allowfullscreen>

<span style="color: #ff0000; font-family: 'Arial Black',Gadget,sans-serif; font-size: 27px; line-height: 40px;">Evaluation 2 - Trail

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