Jacqueline+Alexander

**Mr Pleasant comment (17/11/11) - Your trailer, poster and front cover analysis is detailed, perceptive and well presented. You need to upload your genre research and pencil sketches immediately.**

**Mr Pleasant (7/12/11) - You are missing your genre research** **Jacqueline and your poster analysis needs to be extended - you need to analysis a poster campaign. You also need to upload your pencil sketches.**

**A2 MEDIA Coursework**

__Pitch sheet Edit afterwards :) __  Film Trailer Analysis... __One Hour Photo __ [] media type="youtube" key="vjIBX5RrG4Q" width="425" height="350" This trailer gives a clear idea of the plot and beginning of the film, so that initially the audience is aware of the tone and the genre of the film. However the ending is not revealed in the trailer, therefore it leaves a sense of ambiguity to the film. The trailer shows that the film falls under the genre of “Stalker”; therefore the unclear ending of the trailer creates suspicion, and entices the audience making them want to see more. The choice of shots used in the trailer gave a small insight into the film, yet didn't give away too much, and the entire story outline.

The quick transitions between shots made the trailer seem very faced paced, which relates to the movie, as stalker movies often become more fast paced and intense towards the end. It also made the movie seem more action packed, because the trailed is packed with many different scenes and shots that are only shown briefly, suggesting that there wasn’t enough time in the trailer to include all of the action in the film.

The name of the actor who plays the main character is shown in the trailer, because he is a well known Hollywood stat. Mentioning the main actor in the trailer gains a bigger audience, because it is likely that the actor already has a big following, which will then come and see the film. The mise-en-scene of the trailer represents the genre of the movie, and shows the audience what to expect in the film. The props that are used clearly make the film appear as a usual stalker/slasher film. For example there is a lonely character that becomes infatuated with another character, and begins to follow them. Things such as binoculars and cameras often appear in stalker/slasher movies.

The pace of the music in the trailer correlates to the pace of the movie, and the action in it also. As the trailer gets to the plot and becomes more intense, the pace of the music also increases and builds a sense if tension and anxiety in the trailer. I think the target audience of this movie would be mature adults, who enjoy stalker thrillers.

Comparison Trailer Analysis... __I Am Legend and Scream __ [] [] media type="youtube" key="ewpYq9rgg3w" width="296" height="245" media type="youtube" key="BM39LABHEDc" width="296" height="245" The two films I have chosen to analyse are of two different genres. I Am Legend is a Sci-Fi thriller, where as Scream is a Horror. Although the two films are of different genres, the film trailers however are quite similar, and follow some of the same conventions for thriller and mystery film trailers. However the beginnings of the two trailers are very different.

The Scream trailer begins with stating who the Director of the movie is. This is done to establish the movie based on the director, as he is a well known name, who would be likely to bring fans and views to watch the movie. The trailer then continues to do a sequence of quick transitions between a series of close up shots, of the antagonist attempting to defend herself from the mysterious unknown protagonist. The quick transitions between scenes create an upbeat sense of tension, which keeps the audience engaged with the trailer, and makes them want to read more. The fast paced beginning of the trailer however differs to the slow, calm opening to the I Am Legend trailer, which doesn’t instantly give away to the audience that the film is a sci-fi thriller. The long slow panning shot that is used establishes the settings, and shows the main characters surroundings to be at peace and harmonious. The different cinematography and mise-en-scene also shows the difference between the two trailers due to their different genres.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">The slow fades to black used on the scream trailer are typical conventions that would be used on a Stalker/Slasher movie, to ensure a sense of mysteriousness and vagueness, so that too much of the plot isn’t revealed to the audience. Similarly, the props that are shown in the I Am Legend trailer, suggest that the movie is a sci-fi horror. This is shown by the use of guns and the derelict settings of the trailer. Also the effect of stating what happens in the protagonist’s morning, day and noon slightly foreshadows that when the night time comes, the action may begin.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Both trailers have similar conventions, as they are both dark and frightful films, so therefore they would attract the same types of audiences. I Am Legend may attract a large audience not only because of the genre of the genre of the movie and the mystery, but also maybe because it has a small cast, which consists of mainly one actor. This subverts from most horror movies, as many have a large cast that are often the victims and protagonists, rather than one man.

<span style="color: #2d8cbd; font-family: Tahoma,Geneva,sans-serif; font-size: 160%;">Magazine Cover Analysis...

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<span style="color: #2d8cbd; font-family: Tahoma,Geneva,sans-serif; font-size: 160%;">Film Poster Analysis...





__**Audience Research:**__

<span style="background-color: #ffffff; color: #000000; font-family: Tahoma,Geneva,sans-serif; font-size: 150%;">During a lesson, our media class had a focus group and braintstormed what we would like from a film trailer. We considered what our audiences would expect to see in a film trailer, and what we should consider and taken into account when creating our own film trailers for a specific target audience.

**What are the most important parts of a trailer?** It is usually the middle and the end of the trailer that sells and appeals to the audience the most, this is because they consist of action scenes and can also include a twist to the plot that builds the climax and suspension of the film. The middle can also further the understanding of the plot and create a dramatic climax. Furthermore the ending can include a spoiler, which is often inevitable can appeal to the audience by building context of the film.

**Do you expect to hear a voiceover in a trailer? If yes why?** A voiceover is likely to be expected in a police, fantasy or horror films as it is used to set up the premise of the movie and can be a useful tool to provide explanation of the plot where necessary. It could also be used as clichés for satirical effect.

**How important is music to a trailer?** The music can be used as a tool that helps set the mood and tone of the trailer. It can help create atmosphere and synchronise with the montage of shots to build the climax of the trailer. The composing and compiling of soundtracks can help accentuate a film’s appeal and therefore sell the film.

**How important are names of cast/crew in a trailer?** The names of cast and crew can in some ways help benefit the trailer of the film; it can promote and advertise the film by using well-known actors/actresses as a tool to appeal to the audience. It can also promote the actors/actresses, making them more known to the audience and help attract the targeted audience. However it can be argued that the names shown in a trailer have no striking effect to the appeal of audience, as the technical aspects used in the trailer will help advertise the film more.

**Should a trailer be done in a linear or non-linear way?** On one hand if a trailer was presented through a non-linear view this could possibly intensify the effectiveness of the film and not clearly give away the most important parts of the film. However, a linear trailer can help build climax to time and could also help the understanding of the plot.

**What music is expected in an Urban Drama?** In an Urban Drama the music is generally more up-beat as it correlates with the theme and mood of the film. The up-beat music usually synchronises with the shots to create a sense of urban culture which helps promote the film.

**Within British Asian Dramas, do you expect to find parochial communities?** Only within some British Asian dramas is it expected to find a well represented parochial community. We generally find these representations of a parochial community that are linked to specific areas i.e. Leicester or Bradford. Therefore the parochial communities within British Asian dramas are usually area specific and do not necessarily represent the British Asian community correctly.

**What are the different conventions in an independent and mainstream film?** An independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. A mainstream film is a commercial film that is made by major entertainment studios or companies that are owned by international media conglomerates. The difference is usually between the actors, the funding, marketing and the money provided. Independent films have more freedom and mainstream films have more publicity.

**Is it important to have identical elements in the following?** With all, the identical elements do need to correlate with each other, there needs to be a constant repetition between elements such as the colour schemes, names etc. This creates a sense of awareness about the film, therefore making it more recognisable and making the audience more aware of the film. The design & layout and font also play an important role in creating the consistency between the magazines, posters and trailer.
 * Magazine
 * Trailer
 * Poster

**What dialogue is heard in a trailer?** The dialogue usually correlates with the plot of the film; this alongside the voiceover helps the understanding of the story. The dialogue can also help build suspense and tension usually with one-liners which can appeal to the audience more. The dialogue additionally creates a wider awareness of the genre, making a clear statement about the films themes and plot.

<span style="background-color: #ffffff; font-family: Tahoma,Geneva,sans-serif; font-size: 150%;">From carrying out this focus group, I am now aware of certain conventions and aspets of trailers that are common in most trailers, and I will incorporate in my trailer. We have decided to include music in our trailer, however no voiceover.

<span style="color: #ff5e00; font-family: Tahoma,Geneva,sans-serif; font-size: 210%;">Possible Images... <span style="color: #000000; font-family: Tahoma,Geneva,sans-serif; font-size: 140%; line-height: 40px;">Picture 1 Picture 2 Picture 3 Picture 4

When selecting the images I would use for my poster and magazine, I had to consider if they related to our title and chosen genre, of stalker/Slasher. I tried to portray the conventions of a Stalker/Slasher mainly through the use of mise-en-scene. For example, I included chiaroscuro lighting in the pictures. My aim was to connote a Good vs Evil theme with the contrasting light and dark lighting, initially suggesting part of the narrative, and that there may be a fight against good and evil. I think that picture 4 shows this clearly, as there is bright lighting in the protagonist's face, however a dark hooded figure in the background, putting across the stalker element of the genre across.

However after analysing which photos would be suitable for my poster, I decided to use picture 2. I decided this because I think it is perfectly centred and the model is looking straight on into the camera's eye line. The expression on her face adds intensity to the image, but also shows a slightly vulnerable side to my character. This therefore subtly implies that the main character may be in danger, or may be a "final girl".

<span style="color: #ff5e00; font-family: Tahoma,Geneva,sans-serif; font-size: 210%;">Stages Of Creating The Main Poster Image...

<span style="color: #ff5e00; font-family: Tahoma,Geneva,sans-serif; font-size: 220%;">**FINAL FILM POSTER**



**<span style="font-family: Tahoma,Geneva,sans-serif;">FINAL MAGAZINE COVER **



Shot List

Cast and Job roles

<span style="color: #ff5e00; font-family: Tahoma,Geneva,sans-serif; font-size: 220%;"> LOCATION AND SETTING



**Final Trailer:**media type="youtube" key="T3wU7Ry0pUY" height="315" width="560" **Evaluation:** Part 1:media type="youtube" key="WmCythsYnmM" height="315" width="560" Part 2:media type="youtube" key="6w6ooExwrYA" height="315" width="560" Part 3:media type="youtube" key="QLItN_lZc28" height="315" width="560" Part 4:media type="youtube" key="gGWHl05WbyI" height="315" width="560"