Jay+Pajarillo


 * A2 Coursework - Jay Pajarillo**

__ **PITCH SHEET** __



**Analysis of a Film Trailer:** media type="youtube" key="nOFhHEepF4s" width="425" height="350"[] - coach carter.

Firstly the movie trailer tells the audience that it is biased around the topic of basketball as right at the beginning you hear the sound of them bouncing. Then we are introduced to the ‘new basketball coach’ who is Coach Carter. However it soon becomes pretty clear that he seems to be more concerned about the student’s grades rather than coaching them in basketball. Also the basketball team is portrayed as very tough ‘hard’ people who have gone through hard times and are not ‘scared of anything’. The swing towards the coach would suggest that there is little respect amongst the youth in that area and also a lot of aggression. On the other hand the coach looks very confident and composed and well-mannered in the way he talks to and stands in front of the team; both points conforming to modern stereotypes about youth and adults. Towards the end everything changes as drastic measures are taken it seems to work as the whole mood of the trailer changes to a positive and ends with a celebrating team shot. In my opinion I would say that the three main shorts that were used in this trailer were panning shots, shot reverse shot (in times of dialogue) and tracking shorts all mixed with the mid shot. also the way they were edited was not to fast paced which I think meant that these shots worked well together. However there were also quite a lot of cuts used when switching between different scenes. Again the dialogue from the youths was very strong and possibly seen as intimidating which would have linked in with the aggressive body language which was being used to all in all conforming to the stereotypes of youths. Once more the coach was very composed even when being threatened. Furthermore a voice over was used with the transitions and also more importantly where there was no dialogue. In addition a panning shot was commonly used with the voice over. Moreover as the famous name of Samuel El Jackson appeared on screen the voice over too said the name. In my opinion the music really makes a difference to the feel of the trailer as in the beginning the music implied that coach carter had a big mission ahead of him whereas at the end the music was more uplifting and happy which goes hand in hand with the last shot of them celebrating. An important point is that to help emphasise a point the music was either cut out or at least faded.

**Comparison Trailer Analysis:** media type="youtube" key="K0SKf0K3bxg" width="425" height="350"media type="youtube" key="GXLMDjaCAKc" width="425" height="350"[] - Juno [] - Shoot on Sight

The two movies that I have chosen to compare are ‘Juno’ and ‘Shoot on sight’. These two film trailers are extremely different from on another however both portray the story plots well. Juno for example is about a teenage pregnancy taking place where by the teen mum decides to give birth to a baby but give it up for adoption. On the other hand shoot on sight focus on the modern day stereotypes caused by the terrorist bombings. The trailer shows a Muslim man being shot dead by a team of police officers due to what seems to be a misunderstanding. These two trailers show two very different but also two very real modern day dilemmas and fears.

Firstly both trailers have shown the companies that have produced the movies at the beginning. This would possibly be mostly to entice the audience to get them interested. However this would only work if the production line was well known such as Paramount or DreamWorks but the other reason could be to get recognition for their films to become a well know line. Another way to entice an audience is to list a few other well-known and successful movies which they have produced, this would encourage people to come and see this movie as the previous ones have done so well.

The second thing that I noticed was the music of the two trailers was very different, and so it should be given two very different plots. The ‘shoot on sight’ trailer was very intense from very start. It was a sort of low drone coupled with a drum beat replicating a heartbeat, straight away creating a strong atmosphere before the trailer has really begun – perfect for a sensitive topic such as terrorism. On the flip side ‘Juno’ also based on an urban dilemma had a sort of happy cheery tone to the instrumental. This would suggest that the movie has a comedy element added to it. Also I noticed that the music had been cut out to highlight specific lines to help develop a feeling, whereas the terrorist trailer music had just carried the edgy feel all the way through.

Film Magazine Front Cover:



**Poster Analysis:**


 * Genre Research: **



**Audience Research:** though the internet is a great source of information for me to gain imortant information on forms and coventions for my genre reseach,we as a group felt as if it could only do so much. we could not be sure that the information we was looking at was up to date, especially as the different genre conventions are forever developing. to ensure our results were the latest it could be we decided to make a focus group. also this way we could specify which questions we wanted to ask and therefore the answers that we wanted. this proccess was much quicker as it cut out all the reading and taking down all the details. fianlly a focus group is mcuh more effective than a questionnaire because it allows the participants to explain their point much better compared to the limited answers they can put in response to a questionnaire.



at the start i was unsure as to what my film magazine was to look like, in terms of style, what image i was going to use etc. So to make a start i decided to brainstorm 'Film Magazine' to see what i could come up with for the title of my magazine. As you can see i came up with ten different possible tittles and then narrowed it down to the three i liked best. my choices for the picking these three were that they weren't so closely linked to the films and movies compared to the other titles. this idea was taken from existing film magazines that i liked the style of such as 'Empire', 'Premiere' - also i like the house style of 'Total Film' but the title makes it more obvious that it is a film magazine. 'Lemur Tail' was one of the more creative/experimental titles. due the lemur tail being a stripy black and white pattern, it slyly resembled that of pattern on a old movie real. however i chose not to pick this one because i thought that it would be difficult for the audience to understand the reason behind it. but a plus side is that it was quite different to other existing magazines and so would have a uniqueness about it. next, 'Movie Dump' i liked very much as it ticked all the right boxes - it was short and snappy, loosely linked in to the idea of a film magazine, and finally the word 'Dump' gives it a sort of negative feel, which is at the same time striking when you say it which would again give it a uniqueness. but the thing that made me chose to use 'Watch It' is that much like the 'Movie Dump' it was short, striking, unique but it was also a commanding, powerful phrase that i think would possibly give me that extra edge of the competitors.
 * Magazine and Poster ideas. (First Draft)**
 * Film Magazine Front Cover:**
 * Title:**

as for the image i used i was again unsure what to go for so i reverted back to existing examples that i liked. from these three alone i gathered that all three images are in character costumes and are also very intense. for me to create that same graphic content was near to impossible as we have not make up artist, no suitable, strong graphic material to use for my background. so instead i turned back and took inspiration from my AS work and went for a more simple laid back approach which would heavily subvert from the three examples above. therefore i went for a clean white background with featured actors and actress OUT of character and costume and me sell line would be about how these three your, aspiring actors and actress would act out of shot, hence the reasons for them smiling.
 * Image:**

again, using the examples above, two out of the three have only a few sell lines. i therefore chose to conform to this and do the same in mine by keeping sell lines to a minimum but including one just on top of the mastehead and another right at the bottom under the main story.
 * Sell lines:**


 * Improvements:**
 * though i have kept sell lines to a minimum i do think that my front cover magazine does look slightly too plain for my liking.
 * also i could incorporate a magazine website in there somewhere possibly on the opposite side of the magazine issue, or just under the price.

my intention for the placement of this particular poster was to be on the side of a building rather than on a motor way or duel carriage way though the design/layout would be similar. the reasons for this being on the side of a building is that there is a lot going on and consequently a lot to take in and digest. this way audiences will have round a bout a 15 second-1minute window to fully digest the poster information. another point is that on a motor way it would distract drivers as it is quite flamboyant in its design and could cause a major accidents.
 * Poster:**
 * Intention:**

the task that i had set myself was to portray what the film was about, a visual overview advertising to the public the main plot of the film. firstly i used the Islamic flag in the background which had been set on fire. this would therefore represent the real life hatred that Islamic Muslims face. this fire is also merged with the face of an actor which again would suggest that he holds within him this hatred towards Muslims. i then included the three images at the top of Sadam, Osama and kadafi as we all know have been killed after being named terrorists. this, put together with the two question marks next to it is my way of representing the other two characters in the film that are supposedly the next two victims.
 * Images:**

the title of the film reflects again Muslims, mainly the radicalists that participate in the Jihad (holy war). this adds to the idea of the extremes of violence that goes on. the tag line therefore is an interpretation, that due to all Muslims being stereotyped into this extreme Muslim terrorist monster, they are automatically forced into this war between terrorists and the world. finally i was able to remember to put in a website for people to access for more information about the film which is situated at the bottom of the poster.
 * Typography:**

as my first draft i think it was a good effort. i am pleased with the way my flame effect turned out and the layout. i do have to admit that i had to push the title of the film to the right corner of the poster as it would have crossed over onto the main image which is not a convention and would therefore be subverting a major expectation that most if not all poster and magazines conform to. on the negative i think that it looks __**second draft and final poster:**__
 * __poster:__**

as my final draft of my posters i chose to go for this one because i think it better represents that of a real life production. as we know posters are very much dependant of the visual production therefore i have created something with a heavy fire effect in hope to have a strong impression on the audience. this some what portrays violence, struggle and very real issue of terrorist attacks within our film trailer. the off centre main image is done intentionally in attempt to create a feel of deception/confusion thus creating interest in the target audience and persuading them to come and see the movie. i think that this is especially a good idea as the actors are not well established therefore would not be enough to entice people to come and watch as they are therefore it was necessary for me to do something extra to create some interest in the film. again with the title i was unsure about the positioning of it therefore i chose to subvert the expected position for two main reasons which are that i did not want to put it across the front of the main image. secondly when i didn try it over the top of the image, because the text is white it was unclear on the fiery background. the other option was to change the colour of the text which i descided against because the fire is already very complex and a lot to take in from a customers point of view and adding another colour would be, in my opinion too much going on at once. moving onto the date time and credits, i chose to keep them together and in the conventional place as i felt it was essential to follow the formula for success in some ways. also there is much you can do these to make it different and stand out in such a way that it is still something production worthy. also i added a website address just under the release date so that all the important things are all located close to each other. this means that because the viewer will already be looking in that area of the poster, they will hopfully be able to see the site they need to go to without it being as big. more over the credits has meant the release date has to be pushed up, consequently shorting the gap on the right half of the poster. finally i added the production company and lables who were fictionally involved along with the added bonus of viewing in 3D in selected cinemas only. this being a trending thing in the film industry i thought it would be a good idea to put it and ight help boost ratings. the only problem with this is that the genre is an urban drama and is unlikely to be produced in 3D. on the contrary it would be possible that because there are no urban dramas in 3D that this then would be a positive as it then turns into a unique selling point of the film.

story board: the story board was effective and very usefull as it provided us a step by step guid to follow when we started to film for our trailer. also it was a form of drafting as these rough sketches could be rubbed out and redrawn if a new idea came into play. also it gave us an idea about the locations, props, character positions and even important shots that we wanted. as you can see we was able to say when we were going to record which bit of the trailer.

evaluation: media type="youtube" key="hgCfFVR4TT8" width="425" height="350"

EDITED GROUP EVALUATION FINAL: media type="youtube" key="WG5v9elQPIY" width="425" height="350" align="center" media type="youtube" key="ndnG-szErQU" width="425" height="350" seeing as this was aimed at a nieche market (e.g. the demographic of religion) we had to cast an asian person to play the main character. thoe rosemarie was not a real practicing muslim was dressed her in a hidjab. this helped to keep the trailer culturally authentic. the same thing went for the husband - the only difference being that he is a muslim. as for the antagonist, greg, we chose to cast a black male. this was to conform to modern stereotypes